Mobile Video
I was thinking about cell phones (and ipods) and how video is all the rage. Many people have rhetorically asked ‘who wants to share or stare at a tiny screen for a couple hours and watch video designed for a big screen?’ Another downside is the numerous details you’ll miss viewing video on such a device.
Then it hit me. (This has probably been said before). The future of video (or media in general) on smaller screen is entertainment that is conceptualized and designed for them. In the future the successful media (movie) creators in the phone-mobile-media arena will be those who target only this media.
Success on Small devices = smaller lengths + less (reduced) detail.
I think a similar example (from the gaming world) of this is LocoRoco on the PSP. It is the only mobile game I’ve played that is actually easy to see. It still has speed action and even detail, but in a much simpler way that most games.
Another benefit of creating unique content for small devises is that the content will look much better in community video sites such as youTube than the current generation of content.
I think apple understands this concept with the iPhone and it’s targeted interface. (of course you could argue the safari on the iPhone contradicts this).
Right now discussing how to get your website designed for the small screen is all the rage. But I think that’s the wrong approach. Shouldn’t the question be more along the lines of What content could I create that is appropriate for small devices and how could I present it best?